Playstation

Art Direction / Creative Concepting / Design / Production

PlayStation wanted to advertise this awesome VR game: Creed: Rise to Glory. Yes, it's based on the movie. And yes, you have Michael B. Jordan's abs. The only problem was, the budget was fairly low, and the wanted the full VR experience without using any VR.

We were tasked with creating a spot to run in cinemas before the Creed II movie. 

Made with BBH New York and The Mill+